The project was designed to achieve three major goals. First, it acted as an educational tool for Deluxe's customers, providing a high-level overview of our in-house UX process and demonstrating research techniques like usability testing and A/B comparison. Second, it captured on-the-fly user feedback on some real project work the team had been working. Finally, it allowed for us to deepen our pool of users for future research by capturing guests' contact information. It had to be quick, intuitive, and to the point given the busy and distracting nature of the environment we were in.