I established the presentation's style and format, then with the help of a small team made up of copywriters, designers, and marketers, I coordinated and art directed its execution. The goal was to humanize our concept by taking the client through visual representations of our user journeys, complete with real-world examples, storytelling, and statistical facts. In the end, the presentation was highly effective, and a welcome change to the typical sales presentations that the client was accustomed to seeing.