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Graphic Design

Anytime someone downplays Graphic Design as simply being the final coat of paint I ask, "when was the last time you bought a car with an ugly paint job?"

As many businesses push for a user-centric approach grounded in deeper understanding of what customers actually need, it is still important to understand what will resonate and capture users' attention. My experience as a Graphic Designer has enabled me to appreciate the often over-looked principles of design aesthetics like visual hierarchy, balance, color theory, typography, and use of negative space. 

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